top of page

PRODUCT DESIGNER & PRODUCT STRATEGIST

Hi, I'm Yahda! 

— Yahda Anakwattana

A highly motivated Product Designer & Strategist with Thai & international experience, dedicated to driving innovation & efficiency.

 

Experienced in product management, business strategy, UX/UI design, research, content strategy & intercultural communications, I aim to elevate company development through expertise in creative effort, strategic thinking, critical thinking, & effective work process implementation. Eager to apply my knowledge for continuous improvement, I am dedicated to contributing to organisational growth & sustainable business development.

Rectangle 161123839.png
gifmaker_me.gif
Star.png
Thumbs up.png

Discover a creative product development journey
that makes up who I am :)

See my work samples below 👀✨

Frame 1597880634.png
Frame 1948754621_edited.png

Design My Trip: Personalised Travel Itinerary with AI

Create & customise your own travel itinerary by Google’s AI based on personalised experiences to fit everyone’s interests & schedules

Product Design
Strategy
thumbnailcover.png
thumbnail.png

TAGTHAi:
Tickets & Tours

An online travel marketplace, allowing users to discover, purchase, and manage travel experiences and entry tickets for Thailand's attractions and activities - all from a single digital interface.

Product Design
Strategy
coverrrrrr.png

TAGTHAi:
Guest Access Mode

Designed to meet travellers' needs, Guest Access Mode allows users to explore travel content, recommendations, and core features freely from the first tap.

Product Design
Strategy
coverpng.png

Social Enterprise Project Phase #1: Building Business Frameworks

A comprehensive redesign of TAGTHAi’s website to enhance usability, streamline user flows, and align with traveler behaviour. This project focused on improving visual hierarchy and  mobile responsiveness to deliver a seamless experience across platforms.

Strategy
Product Design
Frame 1597880395.png

RISE Apparel

An imaginative voyage of digital product development, crafting and redesigning an application through Design Thinking :)

Product Design
Strategy
Frame 1597880396.png

Food Ordering Journey Enhancement: Package Cross-Selling

A design challenge to improve food ordering experience by integrating a seamless promotional package purchase journey.

Product Design
pass cover.png

TAGTHAi Pass: Website Redesign Exploration

A comprehensive redesign of TAGTHAi’s website to enhance usability, streamline user flows, and align with traveler behaviour. This project focused on improving visual hierarchy and  mobile responsiveness to deliver a seamless experience across platforms.

Product Design
SE coverrr.png

Social Enterprise Project Phase #2: Samut Songkhram Pass

A comprehensive redesign of TAGTHAi’s website to enhance usability, streamline user flows, and align with traveler behaviour. This project focused on improving visual hierarchy and  mobile responsiveness to deliver a seamless experience across platforms.

Strategy
Product Design
Frame 1597880395.png

InfiniTel Customer
Self-Service

Enhancing and redesigning a customer self-service platform, ontegrating generative AI for the ultimate seamless experience. 

Product Design
Frame 1597880395sd.png

Corporate Banking Portal & Business Content Style Guide

Crafting consistency: the role og a business style guide in shaping seamless user experience for the corporate banking web portal

Product Design

Feedback & Appreciations 🥰

Simplification.png

You have exceeded expectation of performing well in the project other than doing well on the given scope. You also help teammates grow by supporting and grooming them. Every task of UX/UI projects are on track. You have shown effort in trying to understand the platform better (Google Analytics & AppsFlyer). Your collaboration with marketing team on aligning direction between UX/UI journey and communication is well noted. You actively collaborate with IT on any hot-fix issues under the tight timeline to ensure quality delivering. In addition, you have also helped merchant team set up required assets and help complete the project on a tight schedule. Some of these actions were not expected by your role, but you stepped up and did a great job at it. Keep up the good work!

Simplification.png

Ekkaphab Boonnoon

Head of Conceptual & Customer Experience Design Team

564000005890201.JPEG
Simplification.png

As a relatively new to the UX/UI core team, Kamm has showcased her skills when crafting copy for client deliverables and been a willing contributor and learner during the short stint she had. She has a “can-do” attitude, consistently demonstrates that she is open to new responsibilities, and willing to take on new challenges.

Kamm has formed good working relationships with both internal Accenture and external client teams by collaborating closely and cross-functionally. She has showcased a willingness to endure difficult project situations.

As a teammate, Kamm is expressive, well-liked among her peers, has a positive mindset, and naturally willing to be that teammate that acts like the glue within the team and help engage the team in group activities.

At this stage in her career, Kamm will do well to continue honing her craft as well as building connections with both internal Accenture people and with the contacts in her current assignments. At her current pace, she is well-poised to be a well-rounded senior in the future.

Simplification.png

Kevin Hor

Design Leadership Manager

image.png
Simplification.png

Despite being relatively new to the consulting industry, Yahda’s enthusiasm for acquiring knowledge and staying up-to-date showcases her suitability for this field. I have observed her growth in her since her first day, and she is now able to keep pace with those who embarked on this journey before her.

Yahda’s capabilities extend beyond her role as a  content designer. She has consistently demonstrated her ability to contribute in various capacities. Her involvement in diverse projects throughout the year serves as a clear evidence of her versatility, making her a valuable asset to our organisation.

Simplification.png

Nopkamon Tanayakorn

Content Design Specialist

image.png
Simplification.png

Yahda did such an excellent job in the exam and all assignments. Thank you for being such a good student in class. She is a very proactive person and always detailed in learning and crafting assignments.

Simplification.png

Mario Monterrubio 

Professor - Spanish and Culture, International Program of Bachelor of Arts in Language and Culture, Chulalongkorn University

image.png
Simplification.png

Yahda (Kamm) has been instrumental in making our Voice of People Accenture Ice-cream a success! She helped with the entire Content Design and Marketing, from understanding the story behind the 2 flavours to be able to craft the script for the copywriting and ultimately the video that was shown to all 3,000 people of Accenture Thailand before the final vote! I was very impressed that Kamm managed all the storyline and video talking all by herself, which was crucial in the very tight timeline that we have. Kamm’s efforts go beyond just internal, as the video and PR that we have done has going to the public and also global!

Yahda can feel very proud that each cup of Accenture icecream has a QR code that scans back to her video! Looking forward to continue working with you on the ice-cream materials and new projects next year na! Thank you again and I truly appreciate na!

Simplification.png

Puriphat Chantavarin

Managing Director - Client Groups, Financial Services

image.png
Simplification.png

Yahda has shown great potential in a UX/UI industry over the past year up until now. She has demonstrated excellent skills in both Thai and English, and has a keen attention to detail when it comes to understanding requirements and crafting design and copy. Her energy and willingness to help with tasks is also greatly appreciated among many teams. Her enthusiasm and willingness to take on challenges are admirable. With continued growth and experience, I have no doubt that Yahda will continue to make great strides in her role.

Simplification.png

Saisuree Mesiri

Content Design Specialist

image.png
Simplification.png

Yahda is a very enthusiastic and proactive person with an achiever mindset. She is a person who is eager to learn, a fast learner, and the one who always tries to find the best possible solution to optimise the work process relating to UX and UX writing. Even though she is a content designer, she was about to understand a complex logic in developing user journeys. Thus, it helps UX designers in delivering the finest digital user experience to the clients. She is also a very creative person who excels at developing creative content and copy that suits that particular context. Moreover, she is positive person who brings positive energy to the working squad and Accenture Song, Thailand.

Simplification.png

Patr Vacharanukulkiet

Interaction Designer (UX/UI Designer)

image.png
Simplification.png

Kamm is a helpful and skilful content designer. She is very supportive and enthusiastic for helping others. She is also detailed ans open-minded. I saw her potential in her language skills with good responsibility for her work. Her strengths are such communicating with all stakeholders and managing her tasks well, being detailed and responsible for her tasks, and being open-minded and proactive to learn under UX/UI industry.

Simplification.png

Kwanpawn Chamchoy

Senior Visual Designer (Senior UX/UI Designer)

image.png
bottom of page